Know exactly what you make on every car.
Loturn tracks every cost, keeps your books straight, and shows the real profit on each vehicle before you ever sell it. No spreadsheets, no month-end guessing. It is built to be simple, for dealers, not techies.
No credit card. We import your inventory for you. Cancel anytime.
- Bank-level encryption
- No contract
- Free data import
- Support that answers
The daily grind
You didn't get into cars to become a bookkeeper.
You are doing millions in sales. So why does it feel like the whole day goes to adding up recon bills, transport quotes, and parts receipts, and you still cannot say what you actually made on that last car?
The costs are scattered across invoices, text messages, and a QuickBooks file that never balances. So you guess. You price on a feeling, you hold cars too long, and the profit you earned slips through the cracks of a hundred little numbers.
The big idea
Every cost. Every car. One number.
The moment you buy a car, Loturn starts tracking it: purchase price, transport, recon, detailing, parts, and floorplan interest. Upload the invoice and each cost lands on the right vehicle by itself.
- The second a customer makes an offer, you already know your true profit.
- No math, no surprises, no scramble at the end of the month.
- Even floorplan interest is tracked per car, right down to the day.
All in one place
Everything it takes to run the lot, under one roof.
Inventory
Cars, RVs, boats, bikes, and trailers, however you stock your lot.
Dealer accounting
Real books, built for auto retail, that actually balance.
Charts and reports
Month over month, year over year, every expense in view.
Customers and follow-up
Every lead and buyer tracked so nothing falls through.
Deals and paperwork
Buyer's Guide, odometer, and contracts, filled in for you.
List everywhere
Push your inventory to Facebook, CarGurus, and more.
Mobile app
Scan and photograph cars right on the lot from your phone.
Numbers you can see
Finally, numbers you can actually read.
Real accounting made for car dealers, not a generic bookkeeping app you have to wrestle. Your revenue, your gross, and every expense laid out in clean charts.
- Compare this month to last, and this year to last, at a glance.
- See which cars put money in your pocket and which ones cost you.
- Make your next buy on facts instead of gut feel.
Built for real dealers
If you can use a phone, you can use this.
Clean, simple, and obvious. We set it up, move your data over for you, and back it with support that answers when you call.
Clean and obvious
No manual to read. No training weekend to sit through.
We set it up
We move your inventory and customers over for you, free.
Real support
People who pick up the phone when you actually call.
Why switch
A better way than spreadsheets and dated software.
An honest comparison, no trash talk. Keep what you like and get what they leave out.
Simple pricing
One flat price. Everything included.
Unlimited users, no surprise fees, and no contract. We import your data for free to get you started.
Flipper
Part-timers & very-low-volume flippers
or $5 to $10 per deal
Start free- Inventory + live per-VIN profit
- Basic dealer accounting
- AI invoice reading
- Capped active units
- Works on your phone
Dealer
The core small independent lot
Unlimited users
Start free trial- Everything in Flipper, unlimited units
- Full native accounting + analytics
- Customers & follow-up (CRM)
- Deals & desking + paperwork
- F&I loan-referral tracking
- Documents + AI PDF ingestion
- List everywhere (Facebook, CarGurus…)
Multi-Lot
Multiple rooftops & higher volume
Everything, at scale
Talk to us- Everything in Dealer
- Multiple locations
- Advanced reporting
- Priority support
- Role-based access per rooftop
- One flat price, unlimited users
- No per-message or per-report junk fees
- Month-to-month, cancel anytime
- We import your data for free
Questions
Answers, straight up.
Still wondering about something? Book a demo and ask us anything.
No. We import your inventory and customers for you as part of setup, so you don't re-key anything. Most dealers are up and running the same week, with a real person helping.
Stop guessing. Start knowing what you make.
Free data import. No contract. Real support.